Tag - organic food

Denmark Organic Food Market – Forecast By 2027

Denmark Organic Food Market will grow to US$ 7.3 Billion by the end of the year 2027. Global Forecast by Products, Distribution Channels, End Users, Company Analysis.

Denmark is a magnificent and shining example for Organic Food Industry. Globally, Denmark has one of the highest per-capita organic food consumption. The consumption of organic foods in Denmark has moved from the lavish goods segment towards mainstream consumption. Due to rising awareness among consumers about the health benefits of organic food products. According to the Renub Research report, it is anticipated that Denmark Organic Food Market will grow to US$ 7.3 Billion by the end of the year 2027.

The Ministry of Environment and Food (MEF) in Denmark is the lead government agency for organic food and farming. With a new Organic Action Plan for Denmark, the Danish government has developed and enlarged organic production. The Danish government has planned to double the areas cultivated using organic and biodynamic practices. Besides, the program aims to make Denmark go utterly natural in the upcoming years. The government also supports and focuses on organic farming research and developing new technologies for organic products.

Request a Free Sample Copy of the Report:  https://www.renub.com/request-sample-page.php?gturl=denmark-organic-food-market-p.php

In Denmark, most of the organic farmland is located in the northern continental part called Jutland. As per USDA, in the year 2019, 34000 hectares of farmland converted to organic farming. In context with the farmers in the year 2018, 325 farmers were added to the organic farming, which totalled 4000, and still, numbers are surging. Compared to traditional farming, organic farming can improve the use of synthetic pesticides or would instead prohibit, which results in fewer nitrates into the environment and helps animal welfare. As per renub research findings, Denmark Organic Food Industry was US$ 2.6 Billion in 2020.

Denmark's has the highest market share for organic products worldwide due to its innovative approach to organic policy. Consumer demand for a broad range of organic product and almost 80% of Danes purchase organic food in Denmark. Over the last decade, the growth of Organic Action Plans (OAPs) has raised momentum as a device for achieving a more integrated approach to organic policy-making at the European level. As per this research study, Organic Food Market Growth Trends in Denmark will be in 15.89% CAGR during 2020-2027.

The Danish government also supports a more significant part of the food prepared in a public institution (Hospitals, Kindergartens, Educational, kitchens etc.) to become fully organic. As a result, more than 800 thousand people have benefited from healthy, organic meals served every day in canteens, hospitals, and schools. The government is strengthening the knowledge of organic food and organic production in primary schools and agricultural education. Some of the primary key players in organic food include Danish Crown, ARLA FOODS AMBA., MIDSONA DANMARK A/S.

COVID-19 Impact on Denmark Organic Food Industry

As international borders in Denmark closed for a part of 2020 in response to the COVID-19 pandemic, this has resulted in halting on the transportation industry and thus, surging restriction on vehicles movement has affected the supply chain management of raw ingredients. Furthermore, this has also impacted the availability of organic food in stores and supermarkets. Overall in Grocery Sectors' with online sales of organic foods are growing. Online Sales are resulting in increased domestic organic food market size.

Renub Research report titled “Denmark Organic Food Market by Products (Beverages, Cereal and Food Grain, Processed Food, Meat, Fish Poultry & Eggs, Fruits & Vegetables, Spices & amp; Pulses, Others), Distribution Channels (Grocery Sector including Online Sales, Health Food Stores, Mini Markets and Miscellaneous, Food Services), End Users (Public Institutions: Hospitals, Kindergardens, Educational, etc., Canteens in Public Sector Work Place, Canteens in Private Sector Work Place, Hotels, Restaurants, Cafes etc, Others), Company Analysis (Arla Foods Amba, Daish Crown, Midsona Danmark A/S)" provides a complete analysis of Denmark Organic Food Industry.

Follow the link for the full report with detailed TOC and list of figures and tables:  https://www.renub.com/denmark-organic-food-market-p.php

Product - Market breakup from 7 viewpoints

1.    Organic Beverages
2.    Organic Cereal and Food Grain
3.    Organic Meat, Fish Poultry & Eggs
4.    Organic Processed Food
5.    Organic Spices & amp; Pulses
6.    Organic Fruits & Vegetables
7.    Other Organic Food Products

Distribution – Market breakup from 4 viewpoints

1.    Grocery Sector incl. Online Sales
2.    Mini Markets and Miscellaneous
3.    Health Food Stores
4.    Food Services

End Users – Market breakup from 4 viewpoints

1.    Public Institutions (Hospitals, Kindergartens, Educational)
2.    Canteens in Public Sector Work Place
3.    Hotels, Restaurants, Cafes etc
4.    Others

Companies have been covered from 3 viewpoints

1.    Overview
2.    Recent Development
3.    Revenue Analysis

Company Analysis

1.    Dainsh Crown
2.    Arla Foods Amba
3.    Midsona Danmark A/S

About the Company:

Renub Research is a Market Research and Consulting Company. We have more than 10 years of experience especially in international Business-to-Business Researches, Surveys and Consulting. We provide a wide range of business research solutions that helps companies in making better business decisions. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses. Our wide clientele comprises major players in Healthcare, Travel and Tourism, Food & Beverages, Power & Energy, Information Technology, Telecom & Internet, Chemical, Logistics & Automotive, Consumer Goods & Retail, Building and Construction, & Agriculture. Our clients rely on our market analysis and data to make informed knowledgeable decisions. We are regarded as one of the best providers of knowledge. Our pertinent analysis helps consultants, bankers and executives to make informed and correct decisions.

Our core team is comprised of experienced people holding graduate, postgraduate and PhD degrees in Finance, Marketing, Human Resource, Bio-Technology, Medicine, Information Technology, Environmental Science and many more. Our research helps to make business decisions: on strategy, organization, operations, technology, mergers & acquisitions etc. We support many blue chip companies by providing them with findings and perspectives across a wide range of markets. Our research reports offer a blend of information insight, analysis and forecasting that is essential in today's ultra-competitive markets.

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European Green Deal: Commission presents actions to boost organic production

On March 25th, the Commission presented an Action Plan for the development of organic production. Its overall aim is to boost the production and consumption of organic products, to reach 25% of agricultural land under organic farming by 2030, as well as to increase organic aquaculture significantly.

Organic production comes with a number of important benefits: organic fields have around 30% more biodiversity, organically farmed animals enjoy a higher degree of animal welfare and take less antibiotics, organic farmers have higher incomes and are more resilient, and consumers know exactly what they are getting thanks to the EU organic logo. The Action Plan is in line with the European Green Deal and the Farm to Fork and Biodiversity Strategies.

The Action Plan is designed to provide the already fast growing organic sector the right tools to achieve the 25% target. It puts forward 23 actions structured around 3 axes – boosting consumptionincreasing production, and further improving the sustainability of the sector – to ensure a balanced growth of the sector.

The Commission encourages Member States to develop national organic action plans to increase their national share of organic farming. There are significant differences between Member States regarding the share of agricultural land currently under organic farming, ranging from 0.5% to over 25%. The national organic action plans will complement the national CAP strategic plans, by setting out measures that go beyond agriculture and what is offered under the CAP.

Promote consumption

Growing consumption of organic products will be crucial to encourage farmers to convert to organic farming and thus increase their profitability and resilience. To this end, the Action Plan puts forward several concrete actions aimed at boosting demandmaintaining consumer trust and bringing organic food closer to citizens. This includes: informing and communicating about organic production, promoting the consumption of organic products, stimulating a greater use of organics in public canteens through public procurement and increasing the distribution of organic products under the EU school scheme. Actions also aim, for example, at preventing fraudincreasing consumers' trust and improving traceability of organic products. The private sector can also play a significant role by, for example, rewarding employees with ‘bio-cheques' they can use to purchase organic food.

Increase production

Presently, about 8.5% of EU's agricultural area is farmed organically, and the trends show that with the present growth rate, the EU will reach 15-18% by 2030. This Action Plan provides the toolkit to make an extra push and reach 25%. While the Action Plan largely focuses on the “pull effect” of the demand side, the Common Agricultural Policy will remain a key tool for supporting the conversion. Currently, around 1.8% (€7.5 billion) of CAP is used to support organic farming. The future CAP will include eco-schemes which will be backed by a budget of €38 – 58 billion, for the period 2023 – 2027, depending on the outcome of the CAP negotiations. The eco-schemes can be deployed to boost organic farming.

Beyond the CAP, key tools include organisation of information events and networking for sharing best practices, certification for groups of farmers rather than for individuals, research and innovation, use of blockchain and other technologies to improve traceability increasing market transparency, reinforcing local and small-scale processing, supporting the organisation of the food chain and improving animal nutrition.

To raise awareness on organic production, the Commission will organise an annual EU ‘Organic day' as well as awards in the organic food chain, to recognise excellence at all steps of the organic food chain. The Commission will also encourage the development of organic tourism networks through ‘biodistricts'. 'Biodistricts' are areas where farmers, citizens, tourist operators, associations and public authorities work together towards the sustainable management of local resources, based on organic principles and practices.

The Action Plan also notes that organic aquaculture production remains a relatively new sector but has a significant potential for growth. The upcoming new EU guidelines on the sustainable development of EU aquaculture, will encourage Member States and stakeholders to support the increase in organic production in this sector.

Improve sustainability

Finally, it also aims to further improve organic farming's performance in terms of sustainability. To achieve this, actions will focus on improving animal welfareensuring the availability of organic seedsreducing the sector's carbon footprint, and minimising the use of plastics, water and energy.

The Commission also intends to increase the share of research and innovation (R&I) and dedicate at least 30% of the budget for research and innovation actions in the field of agriculture, forestry and rural areas to topics specific to or relevant for the organic sector.

The Commission will closely monitor progress through a yearly follow-up with representatives of the European Parliament, Member States and stakeholders, through bi-annual progress reports and a mid-term review.

Members of the College said

Executive Vice-President for the European Green Deal, Frans Timmermans, said: “Agriculture is one of the main drivers of biodiversity loss, and biodiversity loss is a major threat to agriculture. We urgently need to restore balance in our relationship with nature. This is not something farmers face alone, it involves the whole food chain. With this Action Plan, we aim to boost demand for organic farming, help consumers make informed choices, and support European farmers in their transition. The more land we dedicate to organic farming, the better the protection of biodiversity in that land and in surrounding areas.

Agriculture Commissioner, Janusz Wojciechowski, said: “The organic sector is recognised for its sustainable practices and use of resources, giving its central role in achieving the Green Deal objectives. To achieve the 25% of organic farming target, we need to ensure that demand drives the growth of the sector while taking into account the significant differences between each Member State's organic sectors. The organic Action Plan provides tools and ideas to accompany a balanced growth of the sector. The development will be supported by the Common Agricultural Policy, research and innovation as well as close cooperation with key actors at EU, national and local level.

Commissioner for Environment, Oceans and Fisheries, Virginijus Sinkevičius, said: “Organic farming provides many benefits to the environment, contributing to healthy soils, reducing pollution of air and water, and improving biodiversity. At the same time, with demand growing faster than production over the last decade, the organic sector brings economic benefits to its players. The new Organic farming Action Plan will be a crucial instrument to set the path to achieve the targets of 25% of agricultural area under organic farming and of significant increase of organic aquaculture enshrined in the Biodiversity and the Farm to Fork Strategies. In addition to that, the new Strategic Guidelines for the sustainable development of EU aquaculture to be adopted by the Commission soon, will promote organic aquaculture further.

Background

The Action Plan takes into account the results of the public consultation held between September and November 2020, which attracted a total of 840 replies from stakeholders and citizens.

It is an initiative announced in the Farm to Fork and Biodiversity strategies, published in May 2020. These two strategies were presented in the context of the European Green Deal to enable the transition to sustainable food systems and to tackle the key drivers of biodiversity loss.

In the recommendations to Member States on their CAP strategic plans published in December 2020, the Commission included the target of a 25% organic area in the EU by 2030. Member States are invited to set national values for this target in their CAP plans. Based on their local conditions and needs, Member States will then explain how they plan to achieve this target using CAP instruments.

The Commission presented its proposals for the CAP reform in 2018, introducing a more flexible, performance and results-based approach that takes into account local conditions and needs, while increasing EU level ambitions in terms of sustainability. The new CAP is built around nine objectives, which is also the basis upon which EU countries design their CAP strategic plans.

 


Photo by: European Commission 2021

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Sweden ahead of Denmark in the public sector organic food race

Sweden takes first, Denmark second and Norway lags at the bottom when it comes to how much organic food is served in canteens, kindergartens and other public sector workplaces across the three Nordic nations. This, according to the results of a new report by the University of Copenhagen. The report details plenty of potential for expanding the conversion to organic food service in the Danish public sector—a topic of discussion across the EU at the moment.

 

The governments of Denmark, Norway and Sweden are all keen on ramping up the amount of organic food being served in their hospital kitchens, kindergartens, canteens and other institutions. Doing so benefits the environment, biodiversity and animal welfare, not to mention that consumers are demanding organic. A new report by the University of Copenhagen’s Department of Food and Resource Economics compares the performance of these three countries in introducing more organic food to their public sectors.

The study reports Sweden as Scandinavia’s top performer, with a 39 percent share of organic food in their public sector. Denmark comes in at 22 percent and Norway, at just 1 percent. The Swedish experience demonstrates that large volumes of organic food procurement can be achieved nationally within the public sector and that there remains plenty of potential for expansion in Denmark.

"Sweden in particular, but also Denmark in part, should to be regarded as countries with successful track records in introducing organic meals into the public sector, while Norway's efforts seem to have failed," states Professor Carsten Daugbjerg, who is behind the report.

In Sweden, organic equates with health 

According to the study, the Swedish strategy has been to establish concrete targets for how much organic food should be procured by public kitchens, which municipalities then should live up to.

"At the same time, the Swedes have framed organic within a broader context, linking organic food with public health. This is as an important explanation for Sweden’s success in bringing organic foods into the public sector. However, it is probably also related to Swedish municipalities being more receptive to the authority and objectives coming from Stockholm," explains Professor Daugbjerg.

According to Daugbjerg, the effort to get organic foodstuffs into public sector kitchens in Denmark has been greater than in Sweden, an effort that has succeeded in linking organic food and sustainability, for example. However, the effort to link organic foods to health has been weaker in Denmark than in Sweden.

"Within the Danish public sector, there hasn’t been the same type of effort to connect public health with organic food, as there has in Sweden. In Sweden, they have a concept for healthy diets in the public sector called SMART, which links organic food to public health. There, municipalities actually use this concept in their menu planning and meal delivery," says Carsten Daugbjerg.

Demand must follow production

Within the EU, there is currently discussions on converting more farmland to organic farming. In fact, the EU would like 25 percent of its agricultural area to be organic, which would help protect the environment, among other things. To kickstart this development, there are proposals for special assistance schemes for farmers who switch from conventional to organic farming. However, according to Daugbjerg, this cannot stand on its own if the EU wants to reach its goal.

"In Denmark, there has been a great deal of focus on increasing demand as production expands. This strategy has been successful. By focusing on increasing supply through farmer incentives, there is a risk of oversupply and falling prices," he explains.

According to Carsten Daugbjerg, the Danish strategy has been successful in engaging market actors to  grow the market for organic products. The collaboration between the Ministry of Environment and Food and the organic sector, in particular Organic Denmark, has played a major role here.

"Over time, efforts to stimulate demand have ranged from motivating and assisting supermarket chains in their marketing of organic products, to engaging public sector kitchen staff. This occurred while production grew. And, I think the EU can learn a lot from this," states the Professor Daugbjerg.

Alongside Sweden, Austria and Switzerland, Denmark leads within the EU when it comes to sales of organic products. Nationally these products account for just under 12 percent of Denmark’s total food sales.

 

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